I have read this article on have u got your online businees plan by Jennifer Hoffman. In his article she mentioned that the key element in writing business plan is the draft and the idea of the business itself.
So have you drafted your business plan?
If you have not, then she said that you have missed an important step in your business planning process. An e-business plan integrates your website and your business model and addresseswebsite planning, development, marketing, and management. She added that it will not just ensure that your content targets the right customer type, plus also enables you to realize the full value of the internet as a marketing tool, and creates a process for informing and communicating with your customers.
The example given was how can you entice your customers to search for your website and what will they find when they get there? On the other hand, we as a planner should also aware of how the best contact tecnologies available today. As a result, the customers will expect content variety and incentive to return to your website. As a e-business planner should also address the issue of to ensure that those processes above are in place and that they are completed in a time manner, as well as to find the right mix of on and off line marketing tools and establish procedures for e-business management.
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