Wikipedia states that a social network is “…a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations…” (Social network, 2007).
The relationship of the network was now seen in the sophisticated platform callled World Wide Web. As discussed in Illiana's entry on the development of Web Technology we can see the extreme growth from Web 2.0 to Web 4.0.
The next Generation of web-based E-Social Networking defined the human interaction and collaboration usually takes place within groups. These groups are formed around a shared relationship, goal or project. Groups require the ability to interact with other groups to share their knowledge and expertise in order for the group to be successful and innovative (Anria Sophia, 2009).
Through a social networking website, the group members may virtually interact regardless of their location and time zone. They will testimony products and services that they have experienced before.
How E-Social Network can be beneficial to businesses?
- Opprtunity!! They MUST Set-Up E-social network page; facebook, blog, flickr, multiply or others.
Since people nowadays become too dependable to MR.GOOGLE, they seldomly look back at printed media especially the youngsters. Printed MEDIA is costly!! This is a BIG opportunity to the businesses.
- EASY to maintain LESS/NO Cost
Some of Small Scale business started their awareness and online shopping through E-Social Network platforms. In Malaysia there are tremendous growth of the websites selling shawls, cupcakes, wedding gifts, baby's stuffs. Why they choose to have this platform? It is easy to maintain and can be build-up at less/no cost. Except the monthly commitment to Streamyx or broadband provider :P
- Fast Information Delivery
Businesses can promote their campaign immediately whenever they feel that they want to. They dont have to make any booking for pages on printed media. For an example they can publish their post on promotion, online coupons or even tweet pictures of celebrities who came to their shop.
- CUSTOMER FRIENDLY - GET CONNECTED!!
businesses that adapt E-Social Network as their platform to communicate with their customer can be customer friendly compared to brochure type web. This is because business owner and customers can always share their thoughts through comments function or chatbox dunction. They can also connect themselves through facebook and become nearer to their customer.
As conclusion, to remain competetive in the market, businesses should take this opportunity of having e-social network as a platform to promote their business. Now is the time for businesses to become creative and take deliberate steps to ensure future success.
No comments:
Post a Comment