Hybrid marketing-where internet marketing meets real world marketing

hybrid-something having two kins of components that produce the same or similar results, such as vehicle powered by both an electric motor and internal combustion engine as sources of power for the drive train. That is what had been taught by william one of the intenet marketeer in the market right now.

In my head right now, I am thinking of the picture of Toyota Prius?The real thing happened out there was not about eco-frienly cars but more so of what happens when your marketing, mix it up and go both offline and online. Wiiliam said that that is not the only option left.

So next.......

FOCUS YOUR OFFLINE MARKETING ON YOUR ONLINE PRESENCE

This is what we have learned in class friends. Having an oline presence for our business is the advantage for business owner and the main focus shoul be....company's website. The main reason is that with a website, we can tell a lot of story. The story might covered :

• The benefits of the The cost


• The product's story


• The costs of the poducts/services

And a host of others bits of juicy information at a much lower cost than doing this solely in a magazine or newspaper. So this is what we are going to do :

• Possibly the best is just by asking the journalists in your local Newspaper/Magazine if they could feature your new product or services. By specically telling them anout your spanking new, well designed and useable website that showcases all your products benefits and abilities. Becase the press are always lookout for new and fresh contents and they'll be glad for a lead and any lead. Secondly, they are more likely to drop by your company's website instead of offices,

However William said that this method works better for some businesses or any intersting products-tech?health/lifestyle/products seem to generate the most buzz and interest when it comes to media. But we never know, so open up local newspapers and find the section which suits the business the most. So with those reporters email adresses and names, go ahead, shoot them and email, it doesnt's hurt to ask.

REMIND PEOPLE ONLINE THAT YOU ARE FAMOUS

It is time for people that we are celebrity...Getting featured in the news which give something that is sometimes quite hard to come by credibility. Credibility is hard to gain from a stranger who is just stubled onto your site for the first time. Sure, you may have a great product and so much that your previous clients find your business tha mest credible in their minds. But what about the first timers to encounter?

.........Imaging seeing "As seen in Times Magazine"......................

So, as a conclusion, when we are planning the next advertising compaign, remember to hit multiple bases at once. And always always always ask people to take the call action of heading over to your website, for that is the palce where you can persuade, nudge, impress, and ultimately make the brand impression on to them.