
Relevant technology can provide a positive impact if used in a business. Besides being an important component in the business, there are harmonious relationship between technology and business to be established. In fact, if the use of technology are ignored, it will be a lost in business competitiveness both locally and globally. Technology is applied in various business fields such as telecommunications, retail, stock brokers, financial and others were for good. In fact, technology will continue to be a part or component in any kind of business. In addition, there will be a lot of technology development for several years which is funded by venture capitalists.
Companies need to use technology to increase revenue, reduce operating costs, improve customer satisfaction, partners and employees. Besides to helping in increased revenue, the use of technology can expand access to other countries when there is advanced technology such as Internet and e-commerce.
Harmonious relationship existed between technology and business, such as information technology (IT) can help companies to be more successful. Still, company should emphasizes on the role of 'person' as one of the key elements to ensure that the technology used to work. So, focus on technology users need, through education and training so that they understand how technology to create a harmonious relationship to business growth.
Two parts have been identified to be crucial in term of technology which is build and destroy. Building technology in terms of applications, increasing productivity, efficiency, and other good things through the use of technology. Meanwhile, the share of the damage can be seen in several aspects, such as when a business is a very productive and increase efficiency, but it will decrease prices of products. This causes the business to compete harder to maintain or increase their market share. As a result, there will be some business is continued weakness and failure.
However, reality of the success of a business is not subject to the technology alone. The necessary foundation of good business in the new economy as business model in terms of financial success. Technology is basically just to help and operators can not avoid the fact that businesses need a good foundation and model. For example, models such as the 'brick and click' even to basic good business to run. If there is no good business model for innovation and technology combined with smart, then that business will not succeed.
Meanwhile, the use of technology in business also can be perceived from different perspectives. One of them, as the technology facilitator and the other technology as the final product. For example microprocessor is one of the final product of successful technologies since decades ago. Another technology that is often dealt with the Internet in which the sophistication attempts proved in several technology businesses such as B2C (business-to-customer), and gateway (portal) Web.
Although technology recognize as an important to the business it should not ignore the business model seeing that it also should be as the primary consideration. For example, there are many businesses that do not use technologies such as restaurant but more emphasis on the 'personal touch'. The question is whether the final product being sold is that own technology or produced through the use of technology. So the business model must recognize these differences involving the production of final products or services. But it should depend on the technology as a facilitator who entered the segment. For example, a restaurant for visitors 'personal touch' is more important than selling online.
However, if the business involves the marketing or production of large-scale and have sold quite well), so technology play as a key role. In particular, mass production of food need to incorporate technology that is relevant to ensure the freshness of the food. In addition, online booking and sales can be made via the Web.
Businesses such as restaurants, educational, training, trade or whatever forms of business that do not use technology is likely to be affected. When we look around, increasing competition not only occurs at local, but global. If, something is not done, the competition will appear in new forms such as the use of IT, Internet, SMS, and wireless communication to overcome their competitors.
The businesses that choose not to use the technology will affect the competitiveness of the market at once. So, entrepreneurs need to understand what 'tools' that can be used to remain competitive. Although the restaurant is acknowledged as a business priority to food,services and the environment, but another important aspect is the use of technology in marketing. This is to ensure continuous and restaurant visits can be known.
Some restaurants are using SMS technology. Customers can obtain information on the fingertips of a restaurant is as easy as using your mobile phone instead of going from one store to another store. It is a marketing technology used in many restaurants around the world this time, especially to compete with others. There is so much creativity in marketing.
On the development of technology for the past 10 years to come, it will be assume that technology development will increase rapidly, and not vice versa. Microprocessor is a good example in terms of speed and size. History has shown, the size microprocessor is an example of good technology, while technology development is expected to increase.
Technology can also be classified as technology from the shelf. It refers to something that can be purchased and accessed by everyone, such as PC and notebook that has to this day. Many businesses today are buying and using technology from the shelf. It also developed technology that can distinguish a company with others, and to be more competitive. The use of advanced technologies require extensive investment. While wireless technology is an example for the application of advanced technology.
However, not all companies will use the technology as it is needed or not affordable today. For example, advanced technologies in the biotech industry, where a study is currently underway have found genes that are useful in the treatment. In fact, in the IT field itself is new technology, but not all companies use it because it is not necessary at this time.
As a summary, it can be conclude that the technology will be directly incorporated into the business.

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